NEW ARRIVALS

NEW ARRIVALS

New In — Fresh Finds for Sleep, Beauty & Self-Care

Discover what’s new at SMUG — the latest sleep, beauty and self-care essentials designed to upgrade your everyday routine.

From new-in sleep masks and satin accessories to wash bags, toiletry bags and travel-ready self-care favourites, this collection brings together our freshest designs and must-have updates. Whether you’re refreshing your night routine, upgrading your travel setup or finding your next go-to essential, these new arrivals combine style, comfort and practicality.

Be the first to shop our newest drops — because the best routines start with the right essentials.

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78 products

Soothing Body Wrap Wheat Bag Infused with Lavender Oil - Pink Dalmatian
Soothing Body Wrap Wheat Bag Infused with Lavender Oil - Pink Dalmatian
SMUG

Soothing Body Wrap Wheat Bag Infused with Lavender Oil - Pink Dalmatian

£16.00 GBP £16.00 GBP £16.00 GBP
Contoured 3D Blackout Sleep Mask – Heart Sweets
Contoured 3D Blackout Sleep Mask – Heart Sweets
SMUG

Contoured 3D Blackout Sleep Mask – Heart Sweets

£15.00 GBP £15.00 GBP
Contoured 3D Blackout Sleep Mask – Wink Baby Pink
Contoured 3D Blackout Sleep Mask – Wink Baby Pink
SMUG

Contoured 3D Blackout Sleep Mask – Wink Baby Pink

£15.00 GBP £15.00 GBP
Contoured 3D Blackout Sleep Mask – Wink Baby Blue
Contoured 3D Blackout Sleep Mask – Wink Baby Blue
SMUG

Contoured 3D Blackout Sleep Mask – Wink Baby Blue

£15.00 GBP £15.00 GBP
Contoured 3D Blackout Sleep Mask – Wink Grey
Contoured 3D Blackout Sleep Mask – Wink Grey
SMUG

Contoured 3D Blackout Sleep Mask – Wink Grey

£15.00 GBP £15.00 GBP
Save up to 19% New in
In-Flight Comfort Set
In-Flight Comfort Set
SMUG

In-Flight Comfort Set

£30.00 GBP £30.00 GBP £37.00 GBP

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Feel-Good Essentials

Thoughtfully designed for sleep & self-care
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