Sleep & Relaxation

Indulge in an array of luxurious sleep masks, enchanting pillow sprays, soothing body wraps, dream-like pillowcases, and so much more.

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Home & Beauty

Explore our exquisite range, featuring an array of shower caps, wash bags, shower steamers, hair accessories, spa makeup headbands, and lots more.

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Fitness & Recovery

Everything you need for an invigorating workout, whether at home or in the gym.

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Our Story

It all started with one genius idea: Keli, our founder, was tired of flimsy, ineffective sleep masks that didn’t block light or protect her lashes. So, she designed her own—a contoured, 100% blackout sleep mask that was comfy, chic, and, frankly, a game-changer.

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Award-Winning Sleep & Wellness Excellence

We’re proud to say that SMUG has been recognised by The Independent, Hip & Healthy, Global Beauty & Wellness, and Health & Wellbeing for our commitment to quality, innovation, and ultimate relaxation. You’ve even seen us featured in Forbes! When it comes to sleep and self-care, trust the brand that experts and industry leaders love.