NEW ARRIVALS

NEW ARRIVALS

New In — Fresh Finds for Sleep, Beauty & Self-Care

Discover what’s new at SMUG — the latest sleep, beauty and self-care essentials designed to upgrade your everyday routine.

From new-in sleep masks and satin accessories to wash bags, toiletry bags and travel-ready self-care favourites, this collection brings together our freshest designs and must-have updates. Whether you’re refreshing your night routine, upgrading your travel setup or finding your next go-to essential, these new arrivals combine style, comfort and practicality.

Be the first to shop our newest drops — because the best routines start with the right essentials.

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55 products

Soft Satin Pillowcase Set, Pin-Up Polka Dot
Soft Satin Pillowcase Set, Pin-Up Polka Dot
SMUG

Soft Satin Pillowcase Set, Pin-Up Polka Dot

£15.00 GBP £15.00 GBP
Soft Satin Pillowcase Set, Blush Meadow
Soft Satin Pillowcase Set, Blush Meadow
SMUG

Soft Satin Pillowcase Set, Blush Meadow

£15.00 GBP £15.00 GBP
Novelty Spa Headband, Cherry
Novelty Spa Headband, Cherry
SMUG

Novelty Spa Headband, Cherry

£15.00 GBP £15.00 GBP
Novelty Spa Headband, Lemon
Novelty Spa Headband, Lemon
SMUG

Novelty Spa Headband, Lemon

£15.00 GBP £15.00 GBP
Save 22%
Self-Care Essentials Set
Self-Care Essentials Set
SMUG

Self-Care Essentials Set

£28.00 GBP £28.00 GBP £36.00 GBP
Save 16%
Overnight Flight Set
Overnight Flight Set
SMUG

Overnight Flight Set

£32.00 GBP £32.00 GBP £38.00 GBP
Save up to 17%
The Travel Essentials Set - Various Prints
The Travel Essentials Set - Various Prints
SMUG

The Travel Essentials Set - Various Prints

£38.00 GBP £38.00 GBP £46.00 GBP
Travel Bottle 9-Piece Set - Pink
Travel Bottle 9-Piece Set - Pink
SMUG

Travel Bottle 9-Piece Set - Pink

£12.00 GBP £12.00 GBP
Travel Spray Bottle Set - Mint Green
Travel Spray Bottle Set - Mint Green
SMUG

Travel Spray Bottle Set - Mint Green

£10.00 GBP £10.00 GBP
Travel Pump Jar Set - Mint Green
Travel Pump Jar Set - Mint Green
SMUG

Travel Pump Jar Set - Mint Green

£12.00 GBP £12.00 GBP
Save up to 16%
Satin Chic Set - Various Prints
Satin Chic Set - Various Prints
SMUG

Satin Chic Set - Various Prints

£26.00 GBP £26.00 GBP £31.00 GBP
Lint Roller - Blue
Lint Roller - Blue
SMUG

Lint Roller - Blue

£6.00 GBP £6.00 GBP
Lint Roller - For Fluff
Lint Roller - For Fluff
SMUG

Lint Roller - For Fluff

£6.00 GBP £6.00 GBP
Lint Roller - Pink
Lint Roller - Pink
SMUG

Lint Roller - Pink

£6.00 GBP £6.00 GBP
Lint Roller - Serving Looks
Lint Roller - Serving Looks
SMUG

Lint Roller - Serving Looks

£6.00 GBP £6.00 GBP
Lavender Deep Pressure Therapy Mask - Pink Dalmatian Print
Lavender Deep Pressure Therapy Mask - Pink Dalmatian Print
SMUG

Lavender Deep Pressure Therapy Mask - Pink Dalmatian Print

£15.00 GBP £15.00 GBP £15.00 GBP
Save 16%
Soothing Lavender Set - Pink Dalmatian Print
Soothing Lavender Set - Pink Dalmatian Print
SMUG

Soothing Lavender Set - Pink Dalmatian Print

£26.00 GBP £26.00 GBP £31.00 GBP
Satin Sleep Turban, Tropical Flamingo
Satin Sleep Turban, Tropical Flamingo
SMUG

Satin Sleep Turban, Tropical Flamingo

£15.00 GBP £15.00 GBP
Satin Sleep Turban, Lemon Stripe
Satin Sleep Turban, Lemon Stripe
SMUG

Satin Sleep Turban, Lemon Stripe

£15.00 GBP £15.00 GBP
Satin Sleep Turban, Blue Cherries
Satin Sleep Turban, Blue Cherries
SMUG

Satin Sleep Turban, Blue Cherries

£15.00 GBP £15.00 GBP
Satin Sleep Turban, Blue Ribbon Bloom
Satin Sleep Turban, Blue Ribbon Bloom
SMUG

Satin Sleep Turban, Blue Ribbon Bloom

£15.00 GBP £15.00 GBP
Satin Sleep Turban, Blush Meadow
Satin Sleep Turban, Blush Meadow
SMUG

Satin Sleep Turban, Blush Meadow

£15.00 GBP £15.00 GBP
Satin Sleep Turban, Cloud
Satin Sleep Turban, Cloud
SMUG

Satin Sleep Turban, Cloud

£15.00 GBP £15.00 GBP
Satin Sleep Turban, Palm Dream
Satin Sleep Turban, Palm Dream
SMUG

Satin Sleep Turban, Palm Dream

£15.00 GBP £15.00 GBP

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Feel-Good Essentials

Thoughtfully designed for sleep & self-care
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