NEW ARRIVALS

NEW ARRIVALS

New In — Fresh Finds for Sleep, Beauty & Self-Care

Discover what’s new at SMUG — the latest sleep, beauty and self-care essentials designed to upgrade your everyday routine.

From new-in sleep masks and satin accessories to wash bags, toiletry bags and travel-ready self-care favourites, this collection brings together our freshest designs and must-have updates. Whether you’re refreshing your night routine, upgrading your travel setup or finding your next go-to essential, these new arrivals combine style, comfort and practicality.

Be the first to shop our newest drops — because the best routines start with the right essentials.

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78 products

Travel Pump Jar Set - Mint Green
Travel Pump Jar Set - Mint Green
SMUG

Travel Pump Jar Set - Mint Green

£12.00 GBP £12.00 GBP
Save up to 16%
Satin Chic Set - Various Prints
Satin Chic Set - Various Prints
SMUG

Satin Chic Set - Various Prints

£26.00 GBP £26.00 GBP £31.00 GBP
Lint Roller - Blue
Lint Roller - Blue
SMUG

Lint Roller - Blue

£6.00 GBP £6.00 GBP
Lint Roller - For Fluff
Lint Roller - For Fluff
SMUG

Lint Roller - For Fluff

£6.00 GBP £6.00 GBP
Lint Roller - Pink
Lint Roller - Pink
SMUG

Lint Roller - Pink

£6.00 GBP £6.00 GBP
Lint Roller - Serving Looks
Lint Roller - Serving Looks
SMUG

Lint Roller - Serving Looks

£6.00 GBP £6.00 GBP
Lavender Deep Pressure Therapy Mask - Pink Dalmatian Print
Lavender Deep Pressure Therapy Mask - Pink Dalmatian Print
SMUG

Lavender Deep Pressure Therapy Mask - Pink Dalmatian Print

£15.00 GBP £15.00 GBP £15.00 GBP
Save 16%
Soothing Lavender Set - Pink Dalmatian Print
Soothing Lavender Set - Pink Dalmatian Print
SMUG

Soothing Lavender Set - Pink Dalmatian Print

£26.00 GBP £26.00 GBP £31.00 GBP
Satin Sleep Turban, Tropical Flamingo
Satin Sleep Turban, Tropical Flamingo
SMUG

Satin Sleep Turban, Tropical Flamingo

£15.00 GBP £15.00 GBP
Satin Sleep Turban, Lemon Stripe
Satin Sleep Turban, Lemon Stripe
SMUG

Satin Sleep Turban, Lemon Stripe

£15.00 GBP £15.00 GBP
Satin Sleep Turban, Blue Cherries
Satin Sleep Turban, Blue Cherries
SMUG

Satin Sleep Turban, Blue Cherries

£15.00 GBP £15.00 GBP
Satin Sleep Turban, Blue Ribbon Bloom
Satin Sleep Turban, Blue Ribbon Bloom
SMUG

Satin Sleep Turban, Blue Ribbon Bloom

£15.00 GBP £15.00 GBP
Satin Sleep Turban, Blush Meadow
Satin Sleep Turban, Blush Meadow
SMUG

Satin Sleep Turban, Blush Meadow

£15.00 GBP £15.00 GBP
Satin Sleep Turban, Cloud
Satin Sleep Turban, Cloud
SMUG

Satin Sleep Turban, Cloud

£15.00 GBP £15.00 GBP
Satin Sleep Turban, Palm Dream
Satin Sleep Turban, Palm Dream
SMUG

Satin Sleep Turban, Palm Dream

£15.00 GBP £15.00 GBP
Satin Sleep Turban, Pin-Up Polka Dot
Satin Sleep Turban, Pin-Up Polka Dot
SMUG

Satin Sleep Turban, Pin-Up Polka Dot

£15.00 GBP £15.00 GBP
Satin Sleep Turban, Vanilla
Satin Sleep Turban, Vanilla
SMUG

Satin Sleep Turban, Vanilla

£15.00 GBP £15.00 GBP
Save up to 18%
Toiletry & Wash Bag Set - Various Prints
Toiletry & Wash Bag Set - Various Prints
SMUG

Toiletry & Wash Bag Set - Various Prints

£23.00 GBP £23.00 GBP £28.00 GBP
Padded Make-Up Bag, Capri Pop
Padded Make-Up Bag, Capri Pop
SMUG

Padded Make-Up Bag, Capri Pop

£10.00 GBP £10.00 GBP
Beauty Sleep Mouth Tape
Beauty Sleep Mouth Tape
SMUG

Beauty Sleep Mouth Tape

£10.00 GBP £10.00 GBP
Save up to 19%
Bright Eyes Revive Patches
Bright Eyes Revive Patches
SMUG

Bright Eyes Revive Patches

From £8.00 GBP From £8.00 GBP £24.00 GBP
Wash Bag - Longheart Print
Wash Bag - Longheart Print
SMUG

Wash Bag - Longheart Print

£16.00 GBP £16.00 GBP £16.00 GBP
Cloud Padded Satin Sleep Mask - Cheetah Print
Cloud Padded Satin Sleep Mask - Cheetah Print
SMUG

Cloud Padded Satin Sleep Mask - Cheetah Print

£20.00 GBP £20.00 GBP
Cloud Padded Satin Sleep Mask - Longheart Print
Cloud Padded Satin Sleep Mask - Longheart Print
SMUG

Cloud Padded Satin Sleep Mask - Longheart Print

£20.00 GBP £20.00 GBP

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Feel-Good Essentials

Thoughtfully designed for sleep & self-care
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