NEW ARRIVALS

NEW ARRIVALS

New In — Fresh Finds for Sleep, Beauty & Self-Care

Discover what’s new at SMUG — the latest sleep, beauty and self-care essentials designed to upgrade your everyday routine.

From new-in sleep masks and satin accessories to wash bags, toiletry bags and travel-ready self-care favourites, this collection brings together our freshest designs and must-have updates. Whether you’re refreshing your night routine, upgrading your travel setup or finding your next go-to essential, these new arrivals combine style, comfort and practicality.

Be the first to shop our newest drops — because the best routines start with the right essentials.

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61 products

New in
Satin Sleep Mask - Banana
Satin Sleep Mask - Banana
SMUG

Satin Sleep Mask - Banana

From £15.00 From £15.00 £15.00
New in
Satin Sleep Mask - Lemon Stripe
Satin Sleep Mask - Lemon Stripe
SMUG

Satin Sleep Mask - Lemon Stripe

From £15.00 From £15.00 £15.00
New in
Satin Sleep Mask - Chilli Pepper
Satin Sleep Mask - Chilli Pepper
SMUG

Satin Sleep Mask - Chilli Pepper

From £15.00 From £15.00 £15.00
Save 19%
Self-Care Essentials Gift Set
Self-Care Essentials Gift Set
SMUG

Self-Care Essentials Gift Set

£26.00 £26.00 £32.00
Save 16%
Overnight Flight Set
Overnight Flight Set
SMUG

Overnight Flight Set

£32.00 £32.00 £38.00
Save up to 17%
The Travel Essentials Set - Various Prints
The Travel Essentials Set - Various Prints
SMUG

The Travel Essentials Set - Various Prints

£38.00 £38.00 £46.00
Travel Bottle 9-Piece Set - Pink
Travel Bottle 9-Piece Set - Pink
SMUG

Travel Bottle 9-Piece Set - Pink

£10.00 £10.00
Travel Spray Bottle Set - Mint Green
Travel Spray Bottle Set - Mint Green
SMUG

Travel Spray Bottle Set - Mint Green

£8.00 £8.00
Travel Pump Jar Set - Mint Green
Travel Pump Jar Set - Mint Green
SMUG

Travel Pump Jar Set - Mint Green

£12.00 £12.00
Save up to 16%
Satin Chic Set - Various Prints
Satin Chic Set - Various Prints
SMUG

Satin Chic Set - Various Prints

£26.00 £26.00 £31.00
Lint Roller - Blue
Lint Roller - Blue
SMUG

Lint Roller - Blue

£6.00 £6.00
Lint Roller - For Fluff
Lint Roller - For Fluff
SMUG

Lint Roller - For Fluff

£6.00 £6.00
Lint Roller - Pink
Lint Roller - Pink
SMUG

Lint Roller - Pink

£6.00 £6.00
Lint Roller - Serving Looks
Lint Roller - Serving Looks
SMUG

Lint Roller - Serving Looks

£6.00 £6.00
Lavender Deep Pressure Therapy Mask - Pink Dalmatian Print
Lavender Deep Pressure Therapy Mask - Pink Dalmatian Print
SMUG

Lavender Deep Pressure Therapy Mask - Pink Dalmatian Print

£15.00 £15.00 £15.00
Save 16%
Soothing Lavender Set - Pink Dalmatian Print
Soothing Lavender Set - Pink Dalmatian Print
SMUG

Soothing Lavender Set - Pink Dalmatian Print

£26.00 £26.00 £31.00
Satin Sleep Turban, Tropical Flamingo
Satin Sleep Turban, Tropical Flamingo
SMUG

Satin Sleep Turban, Tropical Flamingo

£15.00 £15.00
Satin Sleep Turban, Lemon Stripe
Satin Sleep Turban, Lemon Stripe
SMUG

Satin Sleep Turban, Lemon Stripe

£15.00 £15.00
Satin Sleep Turban, Blue Cherries
Satin Sleep Turban, Blue Cherries
SMUG

Satin Sleep Turban, Blue Cherries

£15.00 £15.00
Satin Sleep Turban, Blue Ribbon Bloom
Satin Sleep Turban, Blue Ribbon Bloom
SMUG

Satin Sleep Turban, Blue Ribbon Bloom

£15.00 £15.00
Satin Sleep Turban, Blush Meadow
Satin Sleep Turban, Blush Meadow
SMUG

Satin Sleep Turban, Blush Meadow

£15.00 £15.00
Satin Sleep Turban, Cloud
Satin Sleep Turban, Cloud
SMUG

Satin Sleep Turban, Cloud

£15.00 £15.00
Satin Sleep Turban, Palm Dream
Satin Sleep Turban, Palm Dream
SMUG

Satin Sleep Turban, Palm Dream

£15.00 £15.00
Satin Sleep Turban, Pin-Up Polka Dot
Satin Sleep Turban, Pin-Up Polka Dot
SMUG

Satin Sleep Turban, Pin-Up Polka Dot

£15.00 £15.00

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Feel-Good Essentials

Thoughtfully designed for sleep & self-care
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