NEW ARRIVALS

NEW ARRIVALS

New In — Fresh Finds for Sleep, Beauty & Self-Care

Discover what’s new at SMUG — the latest sleep, beauty and self-care essentials designed to upgrade your everyday routine.

From new-in sleep masks and satin accessories to wash bags, toiletry bags and travel-ready self-care favourites, this collection brings together our freshest designs and must-have updates. Whether you’re refreshing your night routine, upgrading your travel setup or finding your next go-to essential, these new arrivals combine style, comfort and practicality.

Be the first to shop our newest drops — because the best routines start with the right essentials.

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78 products

Save 32%
Sleepover Set - Candy Shop
Sleepover Set - Candy Shop
SMUG

Sleepover Set - Candy Shop

£65.00 GBP £65.00 GBP £95.00 GBP
Save 17%
Pillow Mist & Shower Mist Set
Pillow Mist & Shower Mist Set
SMUG

Pillow Mist & Shower Mist Set

£20.00 GBP £20.00 GBP £24.00 GBP
Pillow Mist, Lavender
Pillow Mist, Lavender
SMUG

Pillow Mist, Lavender

£12.00 GBP £12.00 GBP
Shower Mist, Eucalyptus
Shower Mist, Eucalyptus
SMUG

Shower Mist, Eucalyptus

£12.00 GBP £12.00 GBP
Novelty Plush Sleep Mask - Croissant
Novelty Plush Sleep Mask - Croissant
SMUG

Novelty Plush Sleep Mask - Croissant

£15.00 GBP £15.00 GBP £15.00 GBP
Save 40%
Novelty Plush Sleep Mask - Pink Hearts
Novelty Plush Sleep Mask - Pink Hearts
SMUG

Novelty Plush Sleep Mask - Pink Hearts

£9.00 GBP £9.00 GBP £15.00 GBP
Save 40%
Novelty Plush Sleep Mask - Red Hearts
Novelty Plush Sleep Mask - Red Hearts
SMUG

Novelty Plush Sleep Mask - Red Hearts

£9.00 GBP £9.00 GBP £15.00 GBP
Novelty Spa Headband - Croissant
Novelty Spa Headband - Croissant
SMUG

Novelty Spa Headband - Croissant

£15.00 GBP £15.00 GBP
Novelty Spa Headband - Pink Hearts
Novelty Spa Headband - Pink Hearts
SMUG

Novelty Spa Headband - Pink Hearts

£15.00 GBP £15.00 GBP
Novelty Spa Headband - Red Hearts
Novelty Spa Headband - Red Hearts
SMUG

Novelty Spa Headband - Red Hearts

£15.00 GBP £15.00 GBP
Satin Sleep Mask - Gingham Bows & Birds Print
Satin Sleep Mask - Gingham Bows & Birds Print
SMUG

Satin Sleep Mask - Gingham Bows & Birds Print

£15.00 GBP £15.00 GBP £15.00 GBP
Satin Sleep Mask - Sweet Candy
Satin Sleep Mask - Sweet Candy
SMUG

Satin Sleep Mask - Sweet Candy

£15.00 GBP £15.00 GBP £15.00 GBP
Toiletry Bag - Cheetah Print
Toiletry Bag - Cheetah Print
SMUG

Toiletry Bag - Cheetah Print

£12.00 GBP £12.00 GBP £12.00 GBP
Toiletry Bag - Candy Shop Print
Toiletry Bag - Candy Shop Print
SMUG

Toiletry Bag - Candy Shop Print

£12.00 GBP £12.00 GBP £12.00 GBP
Toiletry Bag - Duck Print
Toiletry Bag - Duck Print
SMUG

Toiletry Bag - Duck Print

£12.00 GBP £12.00 GBP £12.00 GBP
Toiletry Bag - Jungle Print
Toiletry Bag - Jungle Print
SMUG

Toiletry Bag - Jungle Print

£12.00 GBP £12.00 GBP £12.00 GBP
Toiletry Bag - Hearts Print
Toiletry Bag - Hearts Print
SMUG

Toiletry Bag - Hearts Print

£12.00 GBP £12.00 GBP £12.00 GBP
Toiletry Bag - Blue Cherries Print
Toiletry Bag - Blue Cherries Print
SMUG

Toiletry Bag - Blue Cherries Print

£12.00 GBP £12.00 GBP £12.00 GBP
Toiletry Bag - Bows Print
Toiletry Bag - Bows Print
SMUG

Toiletry Bag - Bows Print

£12.00 GBP £12.00 GBP £12.00 GBP
Wash Bag - Cheetah Print
Wash Bag - Cheetah Print
SMUG

Wash Bag - Cheetah Print

£16.00 GBP £16.00 GBP £16.00 GBP
Wash Bag - Candy Shop
Wash Bag - Candy Shop
SMUG

Wash Bag - Candy Shop

£16.00 GBP £16.00 GBP £16.00 GBP
Wash Bag - Swans & Bows Print
Wash Bag - Swans & Bows Print
SMUG

Wash Bag - Swans & Bows Print

£16.00 GBP £16.00 GBP £16.00 GBP
Sold out
Wash Bag - Sweet Stripe Print
Wash Bag - Sweet Stripe Print
SMUG

Wash Bag - Sweet Stripe Print

£16.00 GBP £16.00 GBP £16.00 GBP
Wash Bag - Cow Print
Wash Bag - Cow Print
SMUG

Wash Bag - Cow Print

£16.00 GBP £16.00 GBP £16.00 GBP

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Feel-Good Essentials

Thoughtfully designed for sleep & self-care
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