NEW ARRIVALS

NEW ARRIVALS

New In — Fresh Finds for Sleep, Beauty & Self-Care

Discover what’s new at SMUG — the latest sleep, beauty and self-care essentials designed to upgrade your everyday routine.

From new-in sleep masks and satin accessories to wash bags, toiletry bags and travel-ready self-care favourites, this collection brings together our freshest designs and must-have updates. Whether you’re refreshing your night routine, upgrading your travel setup or finding your next go-to essential, these new arrivals combine style, comfort and practicality.

Be the first to shop our newest drops — because the best routines start with the right essentials.

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71 products

Wash Bag - Candy Shop
Wash Bag - Candy Shop
SMUG

Wash Bag - Candy Shop

£16.00 £16.00 £16.00
Wash Bag - Swans & Bows Print
Wash Bag - Swans & Bows Print
SMUG

Wash Bag - Swans & Bows Print

£16.00 £16.00 £16.00
Sold out
Wash Bag - Sweet Stripe Print
Wash Bag - Sweet Stripe Print
SMUG

Wash Bag - Sweet Stripe Print

£16.00 £16.00 £16.00
Wash Bag - Cow Print
Wash Bag - Cow Print
SMUG

Wash Bag - Cow Print

£16.00 £16.00 £16.00
Soothing Body Wrap Wheat Bag Infused with Lavender Oil - Pink Dalmatian
Soothing Body Wrap Wheat Bag Infused with Lavender Oil - Pink Dalmatian
SMUG

Soothing Body Wrap Wheat Bag Infused with Lavender Oil - Pink Dalmatian

£16.00 £16.00 £16.00
Contoured 3D Blackout Sleep Mask – Heart Sweets
Contoured 3D Blackout Sleep Mask – Heart Sweets
SMUG

Contoured 3D Blackout Sleep Mask – Heart Sweets

£15.00 £15.00
Contoured 3D Blackout Sleep Mask – Wink Baby Pink
Contoured 3D Blackout Sleep Mask – Wink Baby Pink
SMUG

Contoured 3D Blackout Sleep Mask – Wink Baby Pink

£15.00 £15.00
Contoured 3D Blackout Sleep Mask – Wink Baby Blue
Contoured 3D Blackout Sleep Mask – Wink Baby Blue
SMUG

Contoured 3D Blackout Sleep Mask – Wink Baby Blue

£15.00 £15.00
Contoured 3D Blackout Sleep Mask – Wink Grey
Contoured 3D Blackout Sleep Mask – Wink Grey
SMUG

Contoured 3D Blackout Sleep Mask – Wink Grey

£15.00 £15.00
Cosy Cuddle Socks, White Bows
Cosy Cuddle Socks, White Bows
SMUG

Cosy Cuddle Socks, White Bows

£6.00 £6.00
Cosy Cuddle Socks, Pink Bows
Cosy Cuddle Socks, Pink Bows
SMUG

Cosy Cuddle Socks, Pink Bows

£6.00 £6.00
Cosy Cuddle Socks, Highland Cows
Cosy Cuddle Socks, Highland Cows
SMUG

Cosy Cuddle Socks, Highland Cows

£6.00 £6.00
Cosy Cuddle Socks, Cow Print
Cosy Cuddle Socks, Cow Print
SMUG

Cosy Cuddle Socks, Cow Print

£6.00 £6.00
Cosy Cuddle Socks, White Hearts
Cosy Cuddle Socks, White Hearts
SMUG

Cosy Cuddle Socks, White Hearts

£6.00 £6.00
Cosy Cuddle Socks, Pink Hearts
Cosy Cuddle Socks, Pink Hearts
SMUG

Cosy Cuddle Socks, Pink Hearts

£6.00 £6.00
Save up to 17%
Overnight Glow Set – Various Prints
Overnight Glow Set – Various Prints
SMUG

Overnight Glow Set – Various Prints

£25.00 £25.00 £30.00
Sold out Save 21%
Self-Care Essentials Gift Set
Self-Care Essentials Gift Set
SMUG

Self-Care Essentials Gift Set

£27.00 £27.00 £34.00
Save 16%
Soothing Lavender Set - Leopard Print
Soothing Lavender Set - Leopard Print
SMUG

Soothing Lavender Set - Leopard Print

£26.00 £26.00 £31.00
Save 16%
Soothing Lavender Set - Cow Print
Soothing Lavender Set - Cow Print
SMUG

Soothing Lavender Set - Cow Print

£26.00 £26.00 £31.00
Save 16%
Soothing Lavender Set - Zebra Print
Soothing Lavender Set - Zebra Print
SMUG

Soothing Lavender Set - Zebra Print

£26.00 £26.00 £31.00
Save up to 18%
Wake-Up Wash Bag Set – Various Prints
Wake-Up Wash Bag Set – Various Prints
SMUG

Wake-Up Wash Bag Set – Various Prints

£23.00 £23.00 £28.00
Save up to 18%
Shower Sanctuary Set - Various Prints
Shower Sanctuary Set - Various Prints
SMUG

Shower Sanctuary Set - Various Prints

£18.00 £18.00 £22.00
Save up to 19%
Shower Chic Set - Various Prints
Shower Chic Set - Various Prints
SMUG

Shower Chic Set - Various Prints

£21.00 £21.00 £26.00

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Feel-Good Essentials

Thoughtfully designed for sleep & self-care
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