NEW ARRIVALS

NEW ARRIVALS

New In — Fresh Finds for Sleep, Beauty & Self-Care

Discover what’s new at SMUG — the latest sleep, beauty and self-care essentials designed to upgrade your everyday routine.

From new-in sleep masks and satin accessories to wash bags, toiletry bags and travel-ready self-care favourites, this collection brings together our freshest designs and must-have updates. Whether you’re refreshing your night routine, upgrading your travel setup or finding your next go-to essential, these new arrivals combine style, comfort and practicality.

Be the first to shop our newest drops — because the best routines start with the right essentials.

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55 products

Save 22% New in
The Reset Gift Set
The Reset Gift Set
SMUG

The Reset Gift Set

£40.00 GBP £40.00 GBP £51.50 GBP
Save up to 24% New in
The Long Haul Gift Set
The Long Haul Gift Set
SMUG

The Long Haul Gift Set

£48.00 GBP £48.00 GBP £63.50 GBP
Cloud Satin Hair Scrunchie Set (set of 3) - Pink Bows
Cloud Satin Hair Scrunchie Set (set of 3) - Pink Bows
SMUG

Cloud Satin Hair Scrunchie Set (set of 3) - Pink Bows

£10.00 GBP £10.00 GBP
Scalp Stimulating Hair Oiling Comb - Pink
Scalp Stimulating Hair Oiling Comb - Pink
SMUG

Scalp Stimulating Hair Oiling Comb - Pink

£10.00 GBP £10.00 GBP
Save up to 19%
In-Flight Comfort Set
In-Flight Comfort Set
SMUG

In-Flight Comfort Set

£30.00 GBP £30.00 GBP £37.00 GBP
Marshmallow Makeup Sponges
Marshmallow Makeup Sponges
SMUG

Marshmallow Makeup Sponges

£15.00 GBP £15.00 GBP
Microfibre Hair Towel Cap, Lilac
Microfibre Hair Towel Cap, Lilac
SMUG

Microfibre Hair Towel Cap, Lilac

£10.00 GBP £10.00 GBP
Microfibre Hair Towel Cap, Blue
Microfibre Hair Towel Cap, Blue
SMUG

Microfibre Hair Towel Cap, Blue

£10.00 GBP £10.00 GBP
Microfibre Hair Towel Cap, Yellow
Microfibre Hair Towel Cap, Yellow
SMUG

Microfibre Hair Towel Cap, Yellow

£10.00 GBP £10.00 GBP
Microfibre Hair Towel Cap, Hot Pink
Microfibre Hair Towel Cap, Hot Pink
SMUG

Microfibre Hair Towel Cap, Hot Pink

£10.00 GBP £10.00 GBP
Wash Bag - Banana Print
Wash Bag - Banana Print
SMUG

Wash Bag - Banana Print

£16.00 GBP £16.00 GBP £16.00 GBP
Wash Bag - Chilli Pepper
Wash Bag - Chilli Pepper
SMUG

Wash Bag - Chilli Pepper

£16.00 GBP £16.00 GBP £16.00 GBP
Wash Bag - Lemon Stripe
Wash Bag - Lemon Stripe
SMUG

Wash Bag - Lemon Stripe

£16.00 GBP £16.00 GBP £16.00 GBP
Toiletry Bag - Banana Print
Toiletry Bag - Banana Print
SMUG

Toiletry Bag - Banana Print

£12.00 GBP £12.00 GBP £12.00 GBP
Toiletry Bag - Leopard Print
Toiletry Bag - Leopard Print
SMUG

Toiletry Bag - Leopard Print

£12.00 GBP £12.00 GBP £12.00 GBP
Compression Socks, Blue Flowers
Compression Socks, Blue Flowers
SMUG

Compression Socks, Blue Flowers

£16.00 GBP £16.00 GBP
Compression Socks, Bows & Hearts
Compression Socks, Bows & Hearts
SMUG

Compression Socks, Bows & Hearts

£16.00 GBP £16.00 GBP
Compression Socks, Strawberries
Compression Socks, Strawberries
SMUG

Compression Socks, Strawberries

£16.00 GBP £16.00 GBP
Exfoliating Mitt, Strawberry Stripe
Exfoliating Mitt, Strawberry Stripe
SMUG

Exfoliating Mitt, Strawberry Stripe

£8.00 GBP £8.00 GBP
Satin Sleep Mask - Banana Print
Satin Sleep Mask - Banana Print
SMUG

Satin Sleep Mask - Banana Print

From £15.00 GBP From £15.00 GBP £15.00 GBP
Satin Sleep Mask - Lemon Stripe Print
Satin Sleep Mask - Lemon Stripe Print
SMUG

Satin Sleep Mask - Lemon Stripe Print

From £15.00 GBP From £15.00 GBP £15.00 GBP
Satin Sleep Mask - Chilli Pepper Print
Satin Sleep Mask - Chilli Pepper Print
SMUG

Satin Sleep Mask - Chilli Pepper Print

From £15.00 GBP From £15.00 GBP £15.00 GBP
Soft Satin Pillowcase Set, Lemon Stripe
Soft Satin Pillowcase Set, Lemon Stripe
SMUG

Soft Satin Pillowcase Set, Lemon Stripe

£15.00 GBP £15.00 GBP
Soft Satin Pillowcase Set, Cherry Bows
Soft Satin Pillowcase Set, Cherry Bows
SMUG

Soft Satin Pillowcase Set, Cherry Bows

£15.00 GBP £15.00 GBP

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Feel-Good Essentials

Thoughtfully designed for sleep & self-care
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