NEW ARRIVALS

NEW ARRIVALS

New In — Fresh Finds for Sleep, Beauty & Self-Care

Discover what’s new at SMUG — the latest sleep, beauty and self-care essentials designed to upgrade your everyday routine.

From new-in sleep masks and satin accessories to wash bags, toiletry bags and travel-ready self-care favourites, this collection brings together our freshest designs and must-have updates. Whether you’re refreshing your night routine, upgrading your travel setup or finding your next go-to essential, these new arrivals combine style, comfort and practicality.

Be the first to shop our newest drops — because the best routines start with the right essentials.

New in

Cloud Satin Hair Scrunchie Set (set of 3) - Pink Bows

Cloud Satin Hair Scrunchie Set (set of 3) - Pink Bows

Cloud Satin Hair Scrunchie Set (set of 3) - Pink Bows

€11,95 EUR

New in

Scalp Stimulating Hair Oiling Comb - Pink

Scalp Stimulating Hair Oiling Comb - Pink

Scalp Stimulating Hair Oiling Comb - Pink

€11,95 EUR

New in

In-Flight Comfort Set

In-Flight Comfort Set

In-Flight Comfort Set

€35,95 EUR

New in

Marshmallow Makeup Sponges

Marshmallow Makeup Sponges

Marshmallow Makeup Sponges

€17,95 EUR

New in

Microfibre Hair Towel Cap, Lilac

Microfibre Hair Towel Cap, Lilac

Microfibre Hair Towel Cap, Lilac

€11,95 EUR

New in

Microfibre Hair Towel Cap, Blue

Microfibre Hair Towel Cap, Blue

Microfibre Hair Towel Cap, Blue

€11,95 EUR

New in

Microfibre Hair Towel Cap, Yellow

Microfibre Hair Towel Cap, Yellow

Microfibre Hair Towel Cap, Yellow

€11,95 EUR

New in

Microfibre Hair Towel Cap, Hot Pink

Microfibre Hair Towel Cap, Hot Pink

Microfibre Hair Towel Cap, Hot Pink

€11,95 EUR

SMUG CLUB BOX - Summer Edition

SMUG CLUB BOX - Summer Edition

SMUG CLUB BOX - Summer Edition

€41,95 EUR

Wash Bag - Banana Print

Wash Bag - Banana Print

Wash Bag - Banana Print

€19,95 EUR

Wash Bag - Chilli Pepper

Wash Bag - Chilli Pepper

Wash Bag - Chilli Pepper

€19,95 EUR

Wash Bag - Lemon Stripe

Wash Bag - Lemon Stripe

Wash Bag - Lemon Stripe

€19,95 EUR

Toiletry Bag - Banana Print

Toiletry Bag - Banana Print

Toiletry Bag - Banana Print

€14,95 EUR

Toiletry Bag - Leopard Print

Toiletry Bag - Leopard Print

Toiletry Bag - Leopard Print

€14,95 EUR

Compression Socks, Blue Flowers

Compression Socks, Blue Flowers

Compression Socks, Blue Flowers

€16,95 EUR

Compression Socks, Bows & Hearts

Compression Socks, Bows & Hearts

Compression Socks, Bows & Hearts

€16,95 EUR

Compression Socks, Strawberries

Compression Socks, Strawberries

Compression Socks, Strawberries

€16,95 EUR

Exfoliating Mitt, Strawberry Stripe

Exfoliating Mitt, Strawberry Stripe

Exfoliating Mitt, Strawberry Stripe

€9,95 EUR

Satin Sleep Mask - Banana Print

Satin Sleep Mask - Banana Print

Satin Sleep Mask - Banana Print

From €17,95 EUR

Satin Sleep Mask - Lemon Stripe Print

Satin Sleep Mask - Lemon Stripe Print

Satin Sleep Mask - Lemon Stripe Print

From €17,95 EUR

Satin Sleep Mask - Chilli Pepper Print

Satin Sleep Mask - Chilli Pepper Print

Satin Sleep Mask - Chilli Pepper Print

From €17,95 EUR

Soft Satin Pillowcase Set, Lemon Stripe

Soft Satin Pillowcase Set, Lemon Stripe

Soft Satin Pillowcase Set, Lemon Stripe

€17,95 EUR

Soft Satin Pillowcase Set, Cherry Bows

Soft Satin Pillowcase Set, Cherry Bows

Soft Satin Pillowcase Set, Cherry Bows

€17,95 EUR

Soft Satin Pillowcase Set, Pin-Up Polka Dot

Soft Satin Pillowcase Set, Pin-Up Polka Dot

Soft Satin Pillowcase Set, Pin-Up Polka Dot

€17,95 EUR

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Feel-Good Essentials

Thoughtfully designed for sleep & self-care