NEW ARRIVALS

NEW ARRIVALS

New In — Fresh Finds for Sleep, Beauty & Self-Care

Discover what’s new at SMUG — the latest sleep, beauty and self-care essentials designed to upgrade your everyday routine.

From new-in sleep masks and satin accessories to wash bags, toiletry bags and travel-ready self-care favourites, this collection brings together our freshest designs and must-have updates. Whether you’re refreshing your night routine, upgrading your travel setup or finding your next go-to essential, these new arrivals combine style, comfort and practicality.

Be the first to shop our newest drops — because the best routines start with the right essentials.

Clear all

68 products

New in
Satin Sleep Mask - Banana Print
Satin Sleep Mask - Banana Print
SMUG

Satin Sleep Mask - Banana Print

From €17,95 EUR From €17,95 EUR
New in
Satin Sleep Mask - Lemon Stripe Print
Satin Sleep Mask - Lemon Stripe Print
SMUG

Satin Sleep Mask - Lemon Stripe Print

From €17,95 EUR From €17,95 EUR
New in
Satin Sleep Mask - Chilli Pepper Print
Satin Sleep Mask - Chilli Pepper Print
SMUG

Satin Sleep Mask - Chilli Pepper Print

From €17,95 EUR From €17,95 EUR
New in
Soft Satin Pillowcase Set, Lemon Stripe
Soft Satin Pillowcase Set, Lemon Stripe
SMUG

Soft Satin Pillowcase Set, Lemon Stripe

€17,95 EUR €17,95 EUR
New in
Soft Satin Pillowcase Set, Cherry Bows
Soft Satin Pillowcase Set, Cherry Bows
SMUG

Soft Satin Pillowcase Set, Cherry Bows

€17,95 EUR €17,95 EUR
New in
Soft Satin Pillowcase Set, Pin-Up Polka Dot
Soft Satin Pillowcase Set, Pin-Up Polka Dot
SMUG

Soft Satin Pillowcase Set, Pin-Up Polka Dot

€17,95 EUR €17,95 EUR
New in
Soft Satin Pillowcase Set, Blush Meadow
Soft Satin Pillowcase Set, Blush Meadow
SMUG

Soft Satin Pillowcase Set, Blush Meadow

€17,95 EUR €17,95 EUR
New in
Novelty Spa Headband, Cherry
Novelty Spa Headband, Cherry
SMUG

Novelty Spa Headband, Cherry

€17,95 EUR €17,95 EUR
New in
Novelty Spa Headband, Lemon
Novelty Spa Headband, Lemon
SMUG

Novelty Spa Headband, Lemon

€17,95 EUR €17,95 EUR
New in
Self-Care Essentials Gift Set
Self-Care Essentials Gift Set
SMUG

Self-Care Essentials Gift Set

€31,95 EUR €31,95 EUR
Overnight Flight Set
Overnight Flight Set
SMUG

Overnight Flight Set

€38,95 EUR €38,95 EUR
The Travel Essentials Set - Various Prints
The Travel Essentials Set - Various Prints
SMUG

The Travel Essentials Set - Various Prints

€45,95 EUR €45,95 EUR
Travel Bottle 9-Piece Set - Pink
Travel Bottle 9-Piece Set - Pink
SMUG

Travel Bottle 9-Piece Set - Pink

€11,95 EUR €11,95 EUR
Travel Spray Bottle Set - Mint Green
Travel Spray Bottle Set - Mint Green
SMUG

Travel Spray Bottle Set - Mint Green

€9,95 EUR €9,95 EUR
Travel Pump Jar Set - Mint Green
Travel Pump Jar Set - Mint Green
SMUG

Travel Pump Jar Set - Mint Green

€14,95 EUR €14,95 EUR
Satin Chic Set - Various Prints
Satin Chic Set - Various Prints
SMUG

Satin Chic Set - Various Prints

€31,95 EUR €31,95 EUR
Lint Roller - Blue
Lint Roller - Blue
SMUG

Lint Roller - Blue

€7,95 EUR €7,95 EUR
Lint Roller - For Fluff
Lint Roller - For Fluff
SMUG

Lint Roller - For Fluff

€7,95 EUR €7,95 EUR
Lint Roller - Pink
Lint Roller - Pink
SMUG

Lint Roller - Pink

€7,95 EUR €7,95 EUR
Lint Roller - Serving Looks
Lint Roller - Serving Looks
SMUG

Lint Roller - Serving Looks

€7,95 EUR €7,95 EUR
Lavender Deep Pressure Therapy Mask - Pink Dalmatian Print
Lavender Deep Pressure Therapy Mask - Pink Dalmatian Print
SMUG

Lavender Deep Pressure Therapy Mask - Pink Dalmatian Print

€17,95 EUR €17,95 EUR
Soothing Lavender Set - Pink Dalmatian Print
Soothing Lavender Set - Pink Dalmatian Print
SMUG

Soothing Lavender Set - Pink Dalmatian Print

€31,95 EUR €31,95 EUR
Satin Sleep Turban, Tropical Flamingo
Satin Sleep Turban, Tropical Flamingo
SMUG

Satin Sleep Turban, Tropical Flamingo

€17,95 EUR €17,95 EUR
Satin Sleep Turban, Lemon Stripe
Satin Sleep Turban, Lemon Stripe
SMUG

Satin Sleep Turban, Lemon Stripe

€17,95 EUR €17,95 EUR

Worldwide Shipping Available

Free UK delivery over £30

Buy Now, Pay Later

Split your purchase with Klarna

Shop with Confidence

14-day guarantee on faulty products

Feel-Good Essentials

Thoughtfully designed for sleep & self-care
Untitled_design_2.jpg