Collection: Black Friday Sale 2025
Black Friday 2025: 50% Off Sleep & Self-Care Essentials
Our biggest sale of the year is here.
Enjoy 50% off everything (except gift cards) with code BF502025 — from bestselling sleep masks and satin pillowcases to gift sets, body wraps, wash bags and more.
Whether you’re upgrading your routine or getting ahead on Christmas gifting, this is the moment to stock up on SMUG favourites for half the price. Once Black Friday ends, so do these savings — shop now and enjoy premium sleep and self-care essentials for less.
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Sold outThe Luxe Wind-Down Gift Set
Regular price £68.00 GBPRegular price£92.00 GBPSale price £68.00 GBPSold out -
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Soothing Lavender Set - Leopard Print
Regular price £26.00 GBPRegular price£31.00 GBPSale price £26.00 GBPSold out -
Lavender Deep Pressure Therapy Eye Mask - Leopard Print
Regular price £15.00 GBPRegular price£15.00 GBPSale price £15.00 GBPSold out -
Lava Bead Aromatherapy Bracelet Set - Balance & Happiness
Regular price £20.00 GBPRegular price£24.00 GBPSale price £20.00 GBPSale -
Lava Bead Aromatherapy Bracelet Set - Balance & Centre
Regular price £20.00 GBPRegular price£24.00 GBPSale price £20.00 GBPSale -
Lava Bead Aromatherapy Bracelet Set- Centre & Happiness
Regular price £20.00 GBPRegular price£24.00 GBPSale price £20.00 GBPSale -
Lava Bead Aromatherapy Bracelet Set - Happiness, Centre & Balance
Regular price £27.00 GBPRegular price£36.00 GBPSale price £27.00 GBPSale -
Sold outSleepover Set, Cherry Blossom Print
Regular price £65.00 GBPRegular price£95.00 GBPSale price £65.00 GBPSold out -
Sold outSleepover Set, Jungle Print
Regular price £65.00 GBPRegular price£95.00 GBPSale price £65.00 GBPSold out -
Sold outSleepover Set, Leopard Print
Regular price £65.00 GBPRegular price£95.00 GBPSale price £65.00 GBPSold out -
Sold outSleepover Set, Palm Print
Regular price £65.00 GBPRegular price£95.00 GBPSale price £65.00 GBPSold out -
Contoured Sleep Mask Twin Pack Sets - Various Designs
Regular price £20.00 GBPRegular price£30.00 GBPSale price £20.00 GBPSale -
Satin Sleep Mask Twin Pack Sets - Various Designs
Regular price £20.00 GBPRegular price£30.00 GBPSale price £20.00 GBPSale -
Satin Sleep Mask Multipack Sets - Various Designs
Regular price £36.00 GBPRegular price£60.00 GBPSale price £36.00 GBPSale -
Sold outShower & Spa Set - Various Prints
Regular price £24.00 GBPRegular price£34.00 GBPSale price £24.00 GBPSold out -
Wake-Up Wash Bag Set – Various Prints
Regular price £23.00 GBPRegular price£28.00 GBPSale price £23.00 GBPSale
