As Seen on ITV's This Morning: SMUG Shower Steamers in the Viral “Everything Shower” Feature

We’re incredibly excited to share that SMUG Shower Steamers recently featured on ITV’s This Morning during a beauty feature exploring the viral “Everything Shower” trend.

Presented by beauty expert Nadine Baggott, the feature showcased products designed to elevate everyday shower routines, with SMUG Shower Steamers highlighted as an easy way to transform your shower into an aromatherapy-inspired experience.

Seeing SMUG featured on one of the UK’s best-known daytime television programmes is a milestone for our team, and we’re thrilled that even more people are discovering our wellbeing range.

If you’ve spent any time on TikTok or Instagram recently, you’ve probably come across the phrase “Everything Shower.”

With more than 700 million views on TikTok, it’s become one of the biggest self-care trends, encouraging people to slow down and turn an ordinary shower into a more mindful beauty and wellness ritual.

During This Morning, Nadine Baggott shared products that help create the ultimate Everything Shower, from hair masks and body oils to exfoliating scrubs and aromatherapy favourites.

If you were searching for the shower steamers featured on This Morning, you’ve come to the right place.

Unlike bath bombs, shower steamers are made specifically for showers.

As they gently fizz, they release fragrant essential oils into the steam around you, creating a spa-like atmosphere without changing your normal routine.

Whether you’re looking to feel refreshed first thing in the morning or unwind after a long day, shower steamers are a simple way to make everyday showers feel more enjoyable.

Using shower steamers is easy, but placing them correctly makes all the difference.

For the best experience:

1. Place one steamer on the shower floor or in a soap dish close to the flow of water.
2. Allow splashes of water to activate it gradually.
3. Avoid placing it directly under the shower stream, as it will dissolve much faster.
4. Enjoy the fragrant steam as the essential oils are released throughout your shower.

A little less water usually means a longer-lasting experience.

The Everything Shower trend isn’t really about spending hours in the bathroom.

It’s about taking a few extra minutes to slow down, reset and enjoy a routine that leaves you feeling refreshed.

For some people, that’s an energising shower before work.

For others, it’s an evening ritual that helps them unwind after a busy day.

Sometimes it’s the smallest additions that make the biggest difference.

For decades, ITV’s This Morning has introduced viewers to the latest beauty, lifestyle and wellbeing trends.

To have SMUG included in the programme’s Everything Shower feature is something we’re incredibly proud of, and we’re excited to welcome everyone discovering our products for the first time.

Being featured on ITV’s This Morning is a proud moment for everyone at SMUG.

As the Everything Shower trend continues to inspire people to make more time for themselves, we’re delighted that our Shower Steamers are helping people create simple moments of relaxation and wellbeing as part of their everyday routines.

Whether you’re trying shower steamers for the first time or already love aromatherapy, we hope they become a favourite part of your daily shower.