NEW ARRIVALS

NEW ARRIVALS

New In — Fresh Finds for Sleep, Beauty & Self-Care

Discover what’s new at SMUG — the latest sleep, beauty and self-care essentials designed to upgrade your everyday routine.

From new-in sleep masks and satin accessories to wash bags, toiletry bags and travel-ready self-care favourites, this collection brings together our freshest designs and must-have updates. Whether you’re refreshing your night routine, upgrading your travel setup or finding your next go-to essential, these new arrivals combine style, comfort and practicality.

Be the first to shop our newest drops — because the best routines start with the right essentials.

Soothing Body Wrap Wheat Bag Infused with Lavender Oil - Pink Dalmatian

Soothing Body Wrap Wheat Bag Infused with Lavender Oil - Pink Dalmatian

Soothing Body Wrap Wheat Bag Infused with Lavender Oil - Pink Dalmatian

€18,95 EUR

Contoured 3D Blackout Sleep Mask – Heart Sweets

Contoured 3D Blackout Sleep Mask – Heart Sweets

Contoured 3D Blackout Sleep Mask – Heart Sweets

€17,95 EUR

Contoured 3D Blackout Sleep Mask – Wink Baby Pink

Contoured 3D Blackout Sleep Mask – Wink Baby Pink

Contoured 3D Blackout Sleep Mask – Wink Baby Pink

€17,95 EUR

Contoured 3D Blackout Sleep Mask – Wink Baby Blue

Contoured 3D Blackout Sleep Mask – Wink Baby Blue

Contoured 3D Blackout Sleep Mask – Wink Baby Blue

€17,95 EUR

Contoured 3D Blackout Sleep Mask – Wink Grey

Contoured 3D Blackout Sleep Mask – Wink Grey

Contoured 3D Blackout Sleep Mask – Wink Grey

€17,95 EUR

New in

In-Flight Comfort Set

In-Flight Comfort Set

In-Flight Comfort Set

€35,95 EUR

Worldwide Shipping Available

Free UK delivery over £30

Buy Now, Pay Later

Split your purchase with Klarna

Shop with Confidence

14-day guarantee on faulty products

Feel-Good Essentials

Thoughtfully designed for sleep & self-care