We’re Heading to the Spirit of Christmas Fair London 2025!
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Time to read 4 min
We’re Bringing the SMUG Magic to Olympia London!
It’s beginning to look a lot like Christmas — and this November, SMUG is heading to London’s biggest festive shopping event, the Spirit of Christmas Fair 2025, at Olympia London!
Join us from 3rd to 9th November 2025 at Stand K140 for a week full of festive sparkle, self-care essentials, and exclusive Christmas offers. We’ll be showcasing our bestsellers, limited-edition bundles, and a few surprise treats — all designed to make your Christmas shopping that little bit more magical.
Whether you’re hunting for unique UK Christmas gift ideas or simply looking for inspiration on where to buy Christmas gifts in London 2025, you’ll find it all at the Spirit of Christmas Fair — and of course, at the SMUG stand.
✨ Use code EXPSMUG for 25% off tickets to the fair!
🎟️ Book your tickets for the Spirit of Christmas Fair London 2025
🔗 Visit the Spirit of Christmas website box office here
📅 Select ‘Day Tickets’ and date to attend
🎟️ Add our unique code EXPSMUG to box at the top of the page, click ‘use code’
🧑🤝🧑 Select how many tickets required (max 2)
💳 Follow checkout payment instructions
What Is the Spirit of Christmas Fair London 2025?
Held in the heart of Kensington, the Spirit of Christmas Fair is London’s ultimate festive shopping destination. Taking place each year at the iconic Olympia London, it brings together over 600 original, independent UK brands, offering everything from artisan craftsmanship to luxury lifestyle products under one roof.
It’s the perfect place to discover unique Christmas gift ideas shoppers will love — from handmade decorations and gourmet goodies to thoughtful presents you won’t find on the high street. Whether you’re browsing for wellness and beauty gifts at the Spirit of Christmas Fair, stylish accessories, or eco-conscious homeware, you’ll find endless inspiration.
This year, 25% of brands are brand new to the fair, meaning there’s even more to explore. Expect to meet independent brands at Spirit of Christmas Fair, showcasing everything from sustainable fashion to small-batch treats, alongside festive workshops, tastings, and seasonal entertainment — making it the perfect day out with friends or family.
📍 Olympia London, Hammersmith Road, W14 8UX
📅 3–9 November 2025
🕒 Mon–Sat: 10am–6pm | Thurs: 10am–9pm (Late Night) | Sun: 10am–5pm
Find SMUG at Stand K140
You’ll find SMUG at Spirit of Christmas Fair 2025 in the heart of the action — at Stand K140, where we’ll be setting up our dreamiest Christmas stall yet. Expect a space brimming with festive sparkle, gift-ready products, and exclusive show offers created just for this event.
Whether you’re shopping for your best friend, partner, or that impossible-to-buy-for family member, we’ll help you find something thoughtful and beautifully made. From wellness and beauty gifts at Spirit of Christmas Fair to cosy sleep accessories and self-care essentials, every SMUG product is designed to bring comfort, calm, and a little luxury to everyday life.
So come and see us at Olympia London — explore our bestsellers, discover new seasonal designs, and experience the full SMUG collection in person.
"Your ultimate destination for Christmas shopping - Spirit of Christmas Fair, 3 - 9 November - is the perfect place to kick off the festive season and enjoy a day out with your friends and family."
Festive Favourites You’ll Find at Our Stand
Sleep Mask Heaven
Our best-selling Contoured, Satin, and Cloud Sleep Masks are the ultimate stocking fillers. Designed for deeper rest and serious comfort, they’re perfect for travellers, beauty lovers, and anyone who appreciates their sleep.
Spa-at-Home Essentials
Bring the spa to your bathroom with our relaxing Shower Steamers, soft and absorbent Hair Wraps, and Spa Headbands. Ideal for pamper nights and self-care Sundays.
Satin Sleep Staples
From silky Soft Pillowcases that reduce frizz and fine lines to elegant Sleep Turbans that protect hair overnight — our satin range makes beauty sleep beautiful.
Little Luxuries & Accessories
Don’t miss our best-selling Wash Bags, Shower Caps, and Cloud Scrunchies — chic, practical, and perfect for travelling or gifting. Each piece is designed to make daily rituals a little more luxurious.
Visit us to see our full lineup of wellness and beauty gifts at the Spirit of Christmas Fair, including scrunchies, turbans, bracelets, and more. The perfect chance to feel our textures, try our products, and pick your favourites.
Exclusive Show Offers
We’re making our first appearance at Spirit of Christmas Fair London 2025, and to celebrate, SMUG at Spirit of Christmas Fair 2025 will have a selection of exclusive show offers you won’t find anywhere else. Expect special bundles, multi-buy deals, and exclusive fair discounts available only at the event — including early access to new designs, limited-edition packaging, and some unique festive surprises.
It’s the perfect opportunity to find a wide range of Christmas gift ideas shoppers will adore, from self-care treats to thoughtful stocking fillers. Stop by Stand K140 early in the week to discover our bestsellers, explore our new seasonal designs, and grab your favourites before they sell out!
Plan Your Visit
Make the most of your day at the Spirit of Christmas Fair by planning ahead:
Use our discount code EXPSMUG for 25% off tickets when booking online here.
Arrive early to enjoy the full experience.
Wear comfy shoes — there’s a lot to explore!
Bring your wish list (and a big shopping bag).
Join us for Late Night Shopping on Thursday 6th November until 9pm.
Need more info? Visit the official Spirit of Christmas Fair website
See You There!
We can’t wait to meet so many of you in person at the Spirit of Christmas Fair London 2025. Whether you’re hunting for unique presents, stocking up on SMUG favourites, or simply soaking up the festive atmosphere, we’ll have plenty of cosy, gift-ready treats waiting for you.
✨ Don't forget, use code EXPSMUG for 25% off tickets to the fair. Book your tickets here!
Visit SMUG at Stand K140 — and make this Christmas your most relaxing yet.
Ready to elevate your sleep game?
