Collection: Black Friday Sale 2025

Black Friday 2025: 50% Off Sleep & Self-Care Essentials

Our biggest sale of the year is here.

Enjoy 50% off everything (except gift cards) with code BF502025 — from bestselling sleep masks and satin pillowcases to gift sets, body wraps, wash bags and more.

Whether you’re upgrading your routine or getting ahead on Christmas gifting, this is the moment to stock up on SMUG favourites for half the price. Once Black Friday ends, so do these savings — shop now and enjoy premium sleep and self-care essentials for less.